We aim to create a lifestyle for the modern Indian woman

The Label Life, an online brand by Style Editor Malaika Arora where she curates chic clothing and home décor, is focused on providing the right fit, fabric, and silhouette for its clientele. In a chat with Fibre2Fashion, CEO Garima Garg discusses the brand’s vision, its most memorable collaboration, and upcoming projects.

Fibre2Fashion: Can you tell us a bit about the history of your brand and how it was established?

Garima Garg:

The Label Life began with the idea of bridging the gap between AM-to-PM chic dressing solutions and their availability at smart prices. It is also the first celebrity-curated brand in the country.

F2F: What is the overall vision and mission of the brand?

GG:

We aim to create a lifestyle for the modern Indian woman—from the shoes she wears to that business conference, to the maxi she wears to that girls’ brunch, or the cake stand she brings out to celebrate that promotion.

F2F: The Label Life is known for its emphasis on curated, stylish home decor and fashion. How do you determine which products to include in your collection?

GG:

We love creating products that are a fine blend of modernism and chicness, yet timeless. Our pieces are those that you can cherish and adore for many years to come.

F2F: How does your brand stand out from the other online retailers that offer home decor and fashion products?

GG:

The Label Life is the first lifestyle brand that has products curated by celebrities. Hence, our style sensibilities directly reflect in our products, helping them stand out amongst the crowd.

F2F: Your brand has collaborated with several notable designers and influencers. Can you tell us about your most memorable collaborations and what you have learned from working with these partners?

GG:

Our most memorable collaboration was with Disney. We loved bringing to life a reimagined version of the iconic Disney character Mickey Mouse via fun prints, breezy silhouettes, and lovely designs. It was a brilliant convergence of the heart and unique creativity.

F2F: How does your brand utilise social media to engage with customers and promote its products?

GG:

We like to have fun with our social media! While our prime focus is to share our most recent collections and style editor-approved tips, we also occasionally post about our team’s favourite reads, movies, and café recommendations just to have a more personalised and relatable interaction with our audience.

F2F: Can you share any upcoming projects or plans for the future of your brand?

GG:

We do have a lot of great stuff lined up. For example, there’s our new luxe basics collection #TheLabelEssentials that boasts of improved fits, fabrics, and trend-forward designs for our upcoming Autumn/Winter edit.

F2F: Finally, how do you see the brand evolving in the years to come?

GG:

We see ourselves becoming the go-to brand for work-to-weekend dressing for all the lovely women.