Head of Design
H & M
H&M was established in Vasteras, Sweden in 1947 by Erling Persson.Today this fashion brand sells clothes and cosmetics in around 2,000 stores around the world. H&M offers fashion and quality at the best price.
Fibre2fashion : What is your design Philosophy and design signatures.
Fibre2fashion : Which idea of design excites you more, Couture lines or Prêt lines.
Fibre2fashion : Do you believe in fashion being functional, what is your individual approach while designing any new collection.
Fibre2fashion : What all inspirations have influenced the latest A/W-2010 collections that you showcased recently, kindly elaborate.
Fibre2fashion : As a designer what styles and trends are you finding the most exciting for the coming Autumn- Winter 2010.