There are many brands that are taking initiatives to address the serious underlying issue of unsustainability in their business model in various ways. By understanding the implication of business...

The term Ultraviolet Protection Factor (UPF) refers to the amount of ultraviolet (UV) rays, including UVB and UVA, that may permeate a certain fabric and harm your skin. A UPF 50-rated piece of...

Fitting is one of the crucial criteria for women consumers in their apparel buying decision. It is because consumers make their purchase decisions not just based on the garment being fashionable, but ...

In 2021, the size of the global apparel market was just shy of the GDP of Brazil. Looking ahead to 2023, it’s no secret that the global retail sector faces serious challenges as consumer confidence...

Most Indian brands follow inclusive sizing; but when it comes to pricing strategy for plus size clothing, they charge extra ‘fat tax’ for the additional piece of cloth they use. So, is inclusive...

With brick-and-mortar stores, the consumer can feel and actually try-on the garment. On the other hand, the goal of the e-commerce retailer is to differentiate themselves from everyone else. However, ...

An overlooked but mighty issue exists within the e-commerce industry, drowning retailers in unaccounted-for expenses and time: returns. Returns have always been a nuisance for companies in the...

Sportswear demand benefitted from several shifts in trend over the last decade, but the last two years saw tremendous pick up. As work from home became necessary and home fitness became the only...

The textile industry in India is the only industry that provides huge employment for both skilled and unskilled labour. This makes a great contribution to employment generation, next only to the...

The 2020 pandemic left buyers and suppliers in a delicate state. In response to the crisis, many large fashion brands canceled orders they made with manufacturers, refusing to pay for completed...