Branding involves using names, symbols, or designs to distinguish products from competitors. A brand name identifies goods or services, while sales promotions offer incentives to encourage purchases. ...

Global retailing in fashion has evolved from local labels to international brands. Expanding into global markets involves strategic decisions on location, pricing, competitors, and cultural factors....

Holiday sales showed mixed results globally. The US saw modest growth, with shoppers favoring smaller, practical items and online retailers. The EU had cautious spending, with discounts popular but...

Product diversification in the apparel industry complicates the supply chain, causing issues like reduced productivity, increased material waste and poor asset management. This complexity results in...

Retailers in India saw strong growth in operating profit margins and sales in the quarter ending September 2009, driven by cost-cutting measures, and improved consumer sentiment. Companies like...

The growth of India's retail sector is driving logistics companies to expand their 3PL and warehousing capabilities. Key players like Allcargo, Safexpress, VRL, and Shree Shubham are investing in...

Nik Davis, Director at Retail Assist, emphasizes that retailers must adapt to the ongoing recession by reassessing their market position, customer experience, and internal operations. To thrive, they ...

With the economy on revival path, Indian retail majors are once again in experimentation mode. And this time it's destination shopping. An extremely successful format in the West, destination...

New Year is likely to give new hopes for everyone. The same applies to the retail sector as well. Retailers are buoyant about their revival in the coming year, 2010. Plausible revival signs for...

Booming economy, favorable demographic patterns, increasing per capita income and urbanization gave rise to a new sector in India: Organized Retail. Opening up of retail sector for FDI can be...