Online retailers are emerging as important sales channels for consumer brands in the country as more Indians take to shopping on the Internet. Apparel and accessory brands, such as Puma, Nike and...

Online retailers are laying off employees in large numbers as they shift focus from customer acquisition to cost control, according to industry executives. Companies like Flipkart and Jabong, two of...

Online shopping's convenience, variety, and ease of access are making brick-and-mortar stores obsolete. Shoppers enjoy speedy processing, accessibility, and stress-free purchasing without queues or...

The retail industry is thriving with a strong demand for luxury items, despite economic challenges. Retailers must attract and retain customers through seamless service and effective staff...

Merchandising involves coordinating timely execution of orders by managing costs, quality & delivery. Key functions include executing sample orders, costing (considering yarn, process & operational...

Visual merchandising involves designing floor plans & displays to boost sales by presenting products attractively. Its significance lies in drawing customers & facilitating self-selection. Key...

The Indian government plans to ease foreign direct investment (FDI) norms for single-brand retail, allowing retailers to sell different brands under one company and in the same store. This move aims...

Color plays a crucial role in marketing by influencing consumer emotions and perceptions. It affects product appeal, pricing, and brand image. Choices must consider factors like cultural significance ...

During NIFT Gandhinagar's Spectrum'2013 festival, fashion management students created innovative visual merchandising displays for various themes like Break Free & Mind Turners, using diverse...

Sydney and Melbourne are among the world's top 10 most expensive retail markets. Despite economic challenges, international retailers, notably from the US and Europe, are expanding into Australia....