E-commerce already has been a huge hit among consumers all around the globe. With the increasing amount of Smartphone users, the need to have diverse platforms and developing a strong m-commerce or...

Anna Mittal, a Gurgaon-based consultant, moved to India after working with IBM and Cisco in Singapore and Australia. Accustomed to online shopping, she enjoyed buying lingerie from Victoria's Secret...

Omni-channel apparel retailing integrates online and offline shopping experiences, allowing customers to seamlessly purchase and return items across platforms. By leveraging data analytics, retailers ...

Third-party logistics providers (3PLs) are essential for e-commerce, particularly in the apparel industry. They offer services like warehousing, order fulfillment and consolidation, enabling online...

Online re-commerce for clothing is booming, driven by sustainability, economic considerations, and changing consumer attitudes. From designer pieces to everyday wear, people are increasingly buying...

Online retailers are emerging as important sales channels for consumer brands in the country as more Indians take to shopping on the Internet. Apparel and accessory brands, such as Puma, Nike and...

Online retailers are laying off employees in large numbers as they shift focus from customer acquisition to cost control, according to industry executives. Companies like Flipkart and Jabong, two of...

Online shopping's convenience, variety, and ease of access are making brick-and-mortar stores obsolete. Shoppers enjoy speedy processing, accessibility, and stress-free purchasing without queues or...

Media has played a transformative role in India’s fashion industry, from promoting designers and traditional crafts to amplifying trends and driving sustainability. Through events, digital platforms, ...

Online brand management helps businesses maintain a credible online image by using strategies like media monitoring, social media tracking, and online marketing. It protects against negative remarks, ...