Giuseppe Santoni - The captain of an industry with a culture of beauty.

Born in 1968, Giuseppe Santoni was still a child when his father Andrea established the company. Already at a very young age (following in the footsteps of a father dedicated to his work who still drops by the Corridonia factory everyday), he began to travel the world in order to manage the brand’s international expansion. He successfully opened new markets in Japan, China, Northern Europe and Russia for what was destined to become one of the top names in Italian luxury products.

Giuseppe Santoni is a CEO who has awareness of their tradition and thrust of innovation. “Quality” is one of his favourite expressions and also his obsession. His collaborative efforts with IWC Schaffausen and Mercedes AMG forged over the last few years, are certainly the product of his own personal passion. But above all they stem from his admiration for precision and exquisite technique. These values shape the brand to the form that Giuseppe Santoni wanted to give it.

For this lover of speed, globe-trotter with a nose for rare things and refined watch collector, the Santoni concern is the ideal place for him to further develop his interests and experiment with new formulas. It is a laboratory where he can cultivate form and substance. That’s why he specifically desired that the Group’s crown jewel, the Corridonia headquarters should be an incubator of top-level technology, designed with the environmental sustainability at the forefront.

Giuseppe Santoni has an innate ability to recognize excellence. He is a man who is firmly rooted in his land, a cultivator of tradition, with old fashion sensitivity insofar as his mission, but in whom there lives a modern, innovative soul as well. Rather than clashing, these two aspects of his being produce an atypical person, owing to a deep cultural and aesthetic core united with a quick, intuitive mind.

His taste is evident in the items he chooses to surround himself with, whether furniture, where he prefers unique, hard to find pieces by masters of design like Giò Ponti and Franco Albini or his selection of the details with which to finish the latest model of shoes.

Entrepreneurial vision, innovation and love of beauty, make a winning formula, which has enabled Giuseppe Santoni to transform a respected company into a benchmark brand.