The Santoni Philosophy: Perfection in Everything

Established as a men’s fashion shoe designer, over the years Santoni has been able to differentiate its product lines whilst remaining loyal to its founding spirit. Today, Santoni products comprise collections for Men, Women and Juniors and a series of leather accessories to round off their top-of-the-line range created for a discerning public.

The brand began with a line of men’s shoes, which to this day continues to be the strongest area with two facets. First there is the Classic, with more elegant shoes featuring a contemporary twist and dynamic design. The LIMITED EDITIONS stand out here offering the non plus ultra in terms of quality, excellence and exclusivity. Then there is the casual line, dedicated to the world of leisure and recreation.

Santoni craftsmen have safeguarded their exceptional know-how, recognisable in every pair of shoes, since the brand’s beginnings in 1975. Watching over this unique knowledge base, specifically hand stitching and antiquing, the brand’s creator Andrea Santoni established an internal school-workshop where master craftsmen who helped construct the brand’s reputation can pass on their knowledge and their “prescriptions” to young apprentices.

The more recent Women’s collection has its own very specific and recognisable identity, particularly in the shoes with a masculine look: boots, Oxfords and lace up booties, carefully created to provide a chic, cosmopolitan style. These come together with the more feminine creations, which are the product of careful design research and are on the cutting edge of fashion.

Each pair of shoes that comes out of the Santoni workshops is a guarantee of the same high quality craftsmanship and is the product of a team that works in step with tradition and the latest technologies. Nothing is left to chance. The latest generation materials are combined with the finest, most luxurious leathers, to achieve the perfect balance between past and future.

Marketing Philosophy:

Santoni marketing philosophy is based on quality, excellence, perfection, as well as the product philosophy.

The strategic approach is aimed to position the brand in the highest and best way, making it a reference brand in luxury field. Santoni plays in the fashion system for sure, but it’s not a fashion brand: it’s rather a style choice.

A new sophisticated language characterizes all Santoni’s initiatives, starting from the advertising campaign, passing through the flagship stores, the international events, the visibility in the most important media worldwide.