1. Joie De Vivre, The Essence Of Salvatore Ferragamo Style

"Love - Live Salvatore Ferragamo" the Florence fashion House's advertising campaign for Autumn-Winter 2006:

Salvatore Ferragamo's Autumn-Winter 2006 had global visibility through "Love-Live Salvatore Ferragamo", an advertising campaign that's as exuberant as it is sophisticated.

"Love-Live Salvatore Ferragamo" builds on "I love Salvatore", the campaign that carried the brand forward so successfully since years. It retains the feeling of "joie de vivre", the aesthetic side of Italian lifestyle, and encourages consumers to be masters of their own lives. The key to the new campaign was the relationship between person and product. In Salvatore Ferragamo's stylistic conception, the product is an experience to live to the full, a sophisticated and exclusive object that takes its natural place in the consumer's day to day life, bringing elegance, verve and optimism.

2. Ferragamo Celebrates La Dolce Vita for Fall 2007:

June, 2007- Salvatore Ferragamo launched a global Fall-Winter 2007-2008 advertising campaign, inspired by the cinematic glamour of the movies.

Mario Testino captured Claudia Schiffer and Stephanie Seymour in atmospheric black and white photographs as they stroll and shop in Rome, the city's iconic architecture providing a subtle backdrop. The two models play the roles of movie stars, flanked by handsome escorts and bodyguards, as hoards of onlookers and paparazzi jostle for a glimpse of the two women. Eliding reality and fantasy, the Italian police had to shut down via Condotti during the photo shoot, due to the real-life crowds that the super-models attracted.

The campaign's theme pays homage to the silver screen, which has played so crucial role in shaping the Italian fashion house's identity. From his work for big Hollywood studio productions in the ‘20's when Salvatore Ferragamo first became known as the "The Shoemaker to the Stars", to the designer's longstanding relationships with movie stars throughout his career, it's an affiliation that endures today.

Ferragamo's Fall/Winter 07 advertising campaign puts a modern spin on La Dolce Vita, the film that captured the charisma of movie stars and shaped the dreams of an entire generation. It was a time when actress made a point of visiting Salvatore Ferragamo at the Palazzo Spini Feroni in Florence on every one of their trips to Italy, to purchase the renowned shoes that the designer created exclusively for them.

The still-life shots use bright colors in contrast with the black and white to showcase the Salvatore Ferragamo men's and women's accessories. Photographed at Ferragamo's own Portrait Suites Hotel in Rome, located close to the city's famous Spanish Steps, the product lies casually strewn among used champagne glasses and make-up, evoking the magic of the big screen and the dolce vita of its stars in the ‘60s.

3. "LA DIVA" AND "L'ETOILE" MEET AT THE THEATRE:

Salvatore Ferragamo presents its Fall-Winter 2008 ad campaign, interpreted by Claudia Schiffer and Roberto Bolle:

Salvatore Ferragamo previewed its Fall-Winter 2008 advertising campaign, by photographer Mario Testino and featured two exceptional celebrities: Claudia Schiffer and Roberto Bolle. The top model that has been the face of Salvatore Ferragamo for three seasons was joined for the first time by l'etoile at the Teatro "La Scala" in Milan, who had been a testimonial for the Florentine Maison.

Testino, who produced the photography for the brand's previous campaigns, continues to evoke sophisticated and refined atmospheres that illustrate the Ferragamo brand and its products through shots of the glossy life of a real star of yesteryear.

With her inimitable charm, Claudia Schiffer becomes an icon for all the Hollywood stars that have chosen Salvatore Ferragamo since the Twenties and helped towards the success of its creations.

Roberto Bolle, who danced in Shanghai during the brand's 80th anniversary celebrations, holding the 2,000 guests spellbound by his performance, plays the part of himself, ambassador of Italian culture, with its refined aesthetic tastes and profound artistic traditions, values with which Salvatore Ferragamo too has always identified.

The black and white photos were shot in an historical location of great prestige, the Teatro San Carlo in Naples. The star is depicted going backstage to meet the famous dancer and to take pictures with him.