Pura Lopez creates two collections a year that embrace several fashion concepts. As a result each collection goes up to 200 styles per season.

That large amount is due to the fact that Lopez always has in mind all the types of women that she is designing for. She considers the bone structure, the height and time of the day. First she creates a group of High Fashion - Runway shoes. Then the same process is repeated for classic evergreen style; then for chic and elegant style and for conservative target, etc. But not all the models are then exposed. After the development Lopez chooses only the most interesting and innovative ones and sends them to the production.

A Perfect Day with PURA LÓPEZ

"My shoes should inspire you to walk!" - says the designer.

The Spanish shoe designer Pura Lopez approaches the world with eyes wide open. While travelling one has to feel free. The perfect shoes accompany Pura in every situation. This autumn trends are filled with noble fringes and bye-bye black! The candy of this winter is macaron, meringue and prune confiture! Pura-girl lives all destinations, dimensions and times. No surrender: the designs are not only the top quality, but also convenient.

Her new creations with elegant square heel are perfect for meetings, trips and shopping. The collections have vivid colors through the snowy nonchalance: Winter Fire Fox in Fuxia, Rowan-berry red, Ink blue, Petrol green. In between high sophisticated heels and confident Charro boots Pura hides winter ballerinas made of patent leather with gold details for glamour effect which will keep the feet warm and cosy all day long. An inbuilt wedge embraces the femininity more than before.

An edgy pump with new bow fits perfectly in retro-chic style with a pencil skirt and high-necked blouse, whereas, trendy fringed boots replace the classic leather ones. Pura López relies more than ever on the shoes as an accessory: a gem on the hand, a jewel around his neck, a Swarovski Heel of Pura López on foot - the shoe becomes the focus of attention.