The brand-new store concept developed by Paul&Shark arises from the need of implementing a balanced distribution of space in an environment characterized by an extremely elegant and sophisticated design, yet functional and in line with the contemporary standards.

The Paul&Shark philosophy did not change but evolved into a concept able to emphasize the product in every minor detail.

Layout and display are characterized by a very precious shining mahogany wood that is able to convey a peculiar brightness to the environment also thanks to the optical contrast with the whitened oak floor and with the structure of lights made of adjusted down lights. Plenty of space is given to accessories and folded garments thanks to the surfaces obtained not only from the lower part of the wide tables, but also next to the hang rails on the walls. Positioned in an extremely balanced way are the niches specifically designed for the pictures portraying the images derived from the season catalogue and the ongoing advertising campaign.

Inevitable is the brand golden sign placed on the navy blue lacquered panel on the top of the display.