The brand Paul&Shark was founded in 1921 in Masnago, Varese (country side in Milan). The company started off as a knitting mill producing and trading under its own name. In 1977, a new division was created for the development of sportswear for Men. Since then, ladies, cadet and golf, skiing collections have been introduced.

The logo consists of a shark and is commonly used in its products ranging from accessories to clothing. Today, Paul&Shark is a lifestyle selected and "Lived" by those between 25 - 55 years, who go to the sea, play sports or have a special liking for leisure, traveling & sportswear.

In the UK the brand is commonplace in the casual football scene/style, especially with followers of clubs like Manchester United and Sheffield Wednesday. Paul&Shark has currently over 400 points of sale across the world in cities like Milan, New York, Rome, Dubai, Paris, Vienna, Moscow, Beirut, Buenos Aires, Singapore, Shanghai, Seoul through boutiques, shop in shops and department stores.