Pal Zileri brand’s ideal is based on elegance which is developed from classic foundations, keeps up-to-date and maintains its competitive edge through continuous stylistic research and exclusive fabric selection, whilst taking full advantage of the skills of their fine workmanship and safeguarding the most representative values of the quality guaranteed by the Made in Italy labels.

Pal Zileri garments are created, not to represent straightforward clothes, but as a means of interpreting the needs of the ideal consumer. The Brand Managers and the Sales and Marketing Departments operate together to keep the target profile constantly up-to-date, satisfying needs arising from different demands and circumstances.

Communications

The brand strives to create interest and to continue to attract the attention of the more refined consumer ready to pick up on nuances in style: this is the communication at the Gruppo Forall. A continuous series of activities are provided, divided between corporate and single-brand operations, promoted by press campaigns in the most important publications (both in Italy and abroad). The objective: strategic visibility that takes advantage of the best possible platforms. For this reason, the Pal Zileri and Lab brands are a feature at Milano Collezioni Uomo.

Sports and cultural events also boost reputation already gained, as well as co-marketing operations and, above all, the careful handling of what is, in the end, the most influential means of communication: the windows of the Pal Zileri stores which have always represented the true focal point attracting the customer into the world of Pal Zileri.