The ambitious project, like the whole rebranding, was conceived and developed entirely within the company.

From 2007 to now, OVS has opened over 200 stores in Italy (both restructured stores and newly opened stores), so that the total sales surface area is now about 500,000 square meters.

In the last years, OVS network underwent a rapid renewal, with the creation of the new OVS concept store.

The layout created within the store guides you through various different scenes which can continuously renew the sense of visual pleasure.

Layouts which naturally stimulate customers to explore the entire sales outlet, due to display ideas which enhance the aesthetics and details of the products and the care taken with combinations.

The predominance of light and dark woods and warm lighting in the layout of the fixtures and fittings creates a central space with a formal, youthful character, with an offer for a decisively casual and sporty taste.

The space is surrounded by dark elements contrasting with the luminosity of distinctive tones and intensity, attracting and welcoming customers in an atmosphere with very refined details and style.

The OVS format offers unique positioning and business concepts for an increasing foreign markets' demand.

OVS opened its first store abroad in September 2006 and now has a total of 69 stores outside Italy. The current expansion in emerging foreign countries is underway principally through franchising operations, thanks to a careful selection of partners that have consolidated experience in the retail sector and a strong position in their local markets.