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about the brand

Leader in the Italian clothing market, OVS is today a reference point in fashion retail. Quality collections at competitive prices and a new interpretation of shopping based on continuous renewal.

OVS develops and manufactures its clothes controlling every step of the way. A quality, stylish and Italian in taste product is the result of a complex path of research, origination and manufacture that starts from an in-house team of designers and product managers.

The "styled in Italy" merges with international trends and makes also use of exclusive co-operations with great creative geniuses like Elio Fiorucci, Davide De Giglio and Ennio Capasa, the Costume National creator. The result is an "inclusive" brand, open to everybody, with particular attention to quality and design.

OVS has 561 shops worldwide, 492 in Italy and 69 abroad. It has the largest number of customers in Italy with over 14 million shoppers per year, over 35 million receipts and over 100 million items sold (32.9% in children clothes), over 4,000 employees. The considerable level of expansion is achieved by the company. The quantity of garments is over 105 million garments produced worldwide and the sales surface is over 500,000 square meters worldwide.

OVS is present, with staff and premises, in China (Hong Kong), Bangladesh, India, Pakistan and Turkey.

For over 40 years, OVS customers have been enjoying a shopping experience characterized by the fair prices/quality ratio, with customized services and products guaranteed by the reliability of a big company. No longer only as a retailer but as a trendy store which attracts shoppers with its wide range of choice and surprisingly affordable prices.

It's an informal, practical brand, suitable for every occasion and for every kind of customer. Key elements: the search for a contemporary style, taste and a special eye for the right price quality ratio.