1974
Iceberg Brand was established by Silvano Gerani and Giuliana Marchini.

1989
ICEBERG inaugurated its first boutique in Milan, in No. 10, via Montenapoleone.

1989
In 1989 ICEBERG opened a new showroom in New York.

1992
In 1992 the new leatherwear line was conceived, entirely self-produced and the first of a wide range of accessories signed ICEBERG.

1995
The creation of ICEBERG Jeans for men and women was marked in 1995, today called ICE ICEBERG. ICEBERG’s first fashion show Spring/Summer 1996 Collection for women was held in Milan in October 1995. Furthermore in this year the first ICEBERG eyewear collection was launched in the market.

1998
ICEBERG's first fashion show Fall/Winter 1998-’99 Collection for men was held.

2000
In 2000 Paolo Gerani was appointed creative director of ICEBERG.

2003
A new license agreement - the new collection ICEBERG for children was launched from autumn/winter 2003/04. Initially they made knitwear and then branched out into garments.