The success of the HUGO BOSS is based upon the perfectly coordinated integration of its divisions which are part of the value chain. For HUGO BOSS, a global and exclusive sales network with excellent market knowledge, automated logistics processes, reliable purchasing structures, outstanding product expertise, and high-quality fashion form the basis of its relationship with its international customers.

Intensive marketing activities, such as the involvement in the sponsorship of athletic and cultural events, or the uniform design of the own retail stores, enhance the worldwide recognition and image of the HUGO BOSS brands and the Company. The Company also sets a course with high profile fashion events in the world’s fashion capitals, further highlighting the appeal and acceptance of the Group’s brands for key target groups and charges the HUGO BOSS brand world with emotion. The Company is succeeding in positioning itself as a trendsetter and in generating maximum publicity and media attention for the BOSS and HUGO brands.

The Company reacted to high demand for luxury goods especially in Asia and Eastern Europe at an early stage with a global growth strategy.