1924
Company founded by Hugo Ferdinand Boss

1950
First men’s suits

1970
Start of development into an international fashion and lifestyle company

1985
Listing on the German stock exchange

1991
Italian fashion group Marzotto S.p.A takes over share majority

1993
Launch of the trendy brand HUGO

1996
First HUGO BOSS PRIZE for contemporary fine arts

1997
Launch of the BOSS Golf collection

1998
Launch of first Womenswear collection under the brand HUGO

1999
Launch of BOSS Orange

2000
Launch of BOSS Womenswear collection under BOSS Black

2001
HUGO BOSS group sales exceed € 1 billion

2004
• Introduction of BOSS Selection
• Repositioning of BOSS Green (formerly BOSS Golf)

2006
Launch of BOSS Orange Womenswear

2007
British financial investor Permira takes over share majority

2008
First HUGO BOSS Online Store and start of social media activities

2009
Kidswear licence

2010
• Introduction of BOSS Green Womenswear
• HUGO BOSS posts record sales and profits
• 30 years of partnership with McLaren

2011
• Introduction of BOSS Home
• Repositioning of BOSS Selection

2012

2013