Ellesse is divided into two brand segments: ellesse Italia and ellesse Heritage.

Each segment holds the brands iconic DNA – Colour, Sport Inspired, Attention to Detail, Modern Thinking and Italian Style... but are uniquely adapted to target and penetrate different markets and consumers.

Ellesse Italia
Ellesse Italia is crafted for the mainstream consumer, providing stylish casual sportswear for their everyday lives. The core consumer is 30–40 years old and cares about looking stylish at all times. Ellesse Active falls under the Italia label, creating fitness, tennis and ski wear for the active ellesse consumer, who cares to look just as good when working out. Style was always at the heart of founder Leonardo’s designs, and is never to be substituted.

The ellesse Italia retail environment creates a contemporary presence in the competitive sportswear market. The retail environment encapsulates modern simplicity and is built around the ellesse brand properties of stylish sportswear and Italian style.

Ellesse Heritage

Ellesse Heritage is aimed at a younger, more fashion conscious consumer. The heritage consumers are trendsetters, not followers. For Heritage two additional attributes are added to the ellesse DNA– Bold and Authentic. The clothing is inspired by archive ellesse pieces that tell a story. Modern trends are fused with timeless ellesse pieces, creating the brands' future. The ellesse heritage retail identity is a modern interpretation of ellesse's sporting history and classic style. The combination of bold colour, contemporary materials and historical props creates an energetic retail experience.