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Marketing Philosophy

Delvaux is strengthening its communication to further its unique and exclusive positioning, worldwide. A number of communication channels are being pursued: from press and advertising to POS, events, direct marketing and custom developed tools such as the Delvaux Magazine and website – as many invitations into the World of Delvaux.

In addition to its in-house Press and Communications department in Brussels, Delvaux is represented abroad in Paris and New York by specialized press agencies, which has afforded Delvaux the opportunity to develop key features in top-tier publications, such as American Vogue, Harper’s Bazaar, WWD, Wall Street Journal, Financial Time, The New York Times, Monocle, et al.

Each season, the collection is presented in Paris to the international press during Women’s Fashion Week, in a unique and personal way. Look books are developed in support of each season and collection.

At the heart of Delvaux’s communication is their website - a versatile and easily accessible way of communicating the Delvaux experience and the World of Delvaux.