Debenhams Spring/Summer 2013 campaign
Debenhams launched the next instalment of its successful 'Life Made Fabulous' TV campaign, starring top designers Ben de Lisi and Jasper Conran. The Spring/Summer 2013 advert follows the retailer's winning formula, showing each designer in their studio, adding the finishing touches to a garment.

The products used in the campaign reflect some of the biggest trends of the coming season - monochrome, textures and print - with a J by Jasper Conran cross hatch mac, and a Principles by Ben de Lisi black and ivory geo print jacket and stripe skirt.

A close up of the product then transports the audience to the same item being worn and enjoyed by women in real life situations, in a Parisian café and a beautiful flower market. Other key items featured include a dark coral jacquard jacket, blue suede court shoes, and a cream leather bag, all J by Jasper Conran, and a Principles by Ben de Lisi lime organza prom dress.

Autumn/Winter 2012 campaign starred designers Julien Macdonald, Henry Holland and Jasper Conran and showed each designer in their studio, adding the finishing touches to a garment. A close up of the product then transported the audience to the same item being worn and enjoyed in real life situations.

The hero pieces were chosen to reflect the biggest trends of the coming season, including an H! by Henry Holland hacking jacket, a jacquard print coat from J by Jasper Conran and a lace Star by Julien Macdonald dress. This followed hot on the heels of the summer advert which yielded a million pound sales boost for the swimwear category in just two weeks.

Christmas 2012 campaign was the brand’s first full Christmas campaign in over six years. For the first time, the ‘Christmas Made Fabulous’ ad starred Designers at Debenhams newcomer Jenny Packham, alongside favourites Julien Macdonald and Henry Holland. The advert followed a woman’s journey home for Christmas.

On the way the audience shared in a series of Christmas moments such as party-goers celebrating on a balcony, a little girl dancing with her granddad and a man haplessly wrapping his gifts for his girlfriend on the train. The advert built on the brand’s successful ‘Life Made Fabulous’ TV campaign with the familiar sight of Designers at Debenhams working in their studios as the ad’s heroine peers through windows or passes by Henry, Julien and Jenny’s workshops.