An iconic British luxury brand established in 1856, Burberry leverages its proven strategies and talented team to assure sustainable, profitable growth.

Leverage the Franchise
Through more coordinated use of brand assets and greater integration of its global organisation, Burberry has the opportunity to enhance consumer responsiveness and operate more efficiently and effectively. This potential lies in both the front and back-of-house operations.

Intensify non-apparel
Intensify and focus on under-penetrated non-apparel categories to leverage Burberry design and merchandising expertise and iconic branding further through investment in product development, marketing and supply chain.

Accelerate retail-led growth
Shift company culture and processes from a static wholesale model to a dynamic retail model. Retail-led growth refers not only to the operation of Burberry’s own stores, but also to a fundamental shift in the Group’s operating structure.

Invest in under-penetrated markets
Focus on and invest in under-penetrated markets. For Burberry, these consist of both developed markets like the United States and Emerging Markets including China, India and the Middle East. All distribution channels and a variety of business models are used to optimise these opportunities.

Pursue operational excellence
Burberry continues to pursue its goal to be recognised as much for operational excellence as for product and marketing excellence.