Since its founding in 1856, Burberry has become defined by its outerwear heritage and its iconic trench coat. When Thomas Burberry invented gabardine, the Burberry brand became synonymous with the passionate adventurers, aviators, cartographers and mountain climbers who wore his coats while pushing the boundaries of human experience.

Digital luxury positioning and the optimization across innovative mediums of the trench coat, trademark check and Prorsum knight heritage icons make the brand purer, more compelling and more relevant globally, across genders and generations. Disciplined execution, constant evolution and balance across channels, regions and products underpin the management of the business. Innovative product design, digital marketing initiatives and dynamic retail strategies drive consistent performance.

A closely connected, creative thinking culture encourages cross-functional collaboration, intuition and a meritocratic ethos. United by open communication and a pure brand vision, and inspired by the company’s core values - Protect, Explore and Inspire - compassionate global teams give back to their communities through the Burberry Foundation and socially responsible initiatives.