Ariella has always been at the forefront of British fashion because it always produces Exclusive, Original & Feminine fashion. It is Designer fashion at an affordable price.

''It looks like handmade fashion because it is. We create garments on the stand, we hand craft them and crucially we have a woman in mind who we're designing for''

Achilleas Constantinou

Marketing Philosophy

Ariella will never supply the same style to two of its major clients in the same country and this way its client has exclusivity on that style in that fabric, and is able to enjoy maximum mark-up and a unique product, not available to its competitors. This has been a winning formula for Ariella across the UK and Europe, made possible by the strength of its Design resources, including its archive collection of over 2000 best selling styles from the last 40 years. Ariella's greatest strength is its ability to supply the fashion market place with the richest variety of exclusive, wearable, and original glamorous designs at the right price. All the designs are original, exclusive and protected by copyright and design right.