Ariella has always been at the forefront of British fashion since it was founded in 1966 and is acclaimed as one of Europe's leading fashion houses for cocktail, evening and special occasion wear. It proudly celebrates over 45 years of continuous trading, always offering exclusive, original and feminine styles for the fashion conscious woman of today.

Ariella started trading in Carnaby Street in the swinging psychedelia of Sixties London. It designed, manufactured and retailed its own designs, expanding to some 11 retail outlets in London's West End and surrounds, including three in Carnaby Street, two stores on Oxford Street, one in Duke Street opposite Selfridges, as well as franchise stores in Laussane, Switzerland, Washington DC and Chicago Illinois, USA.

Ariella designs, manufactures and wholesales exclusive and original womenswear, cocktail and eveningwear to UK and European department stores and multiple retailers, under the Ariella brand. Ariella is a leading member of various trade associations including UK Fashion Exports, the British Clothing Industry Association, the British Apparel Textile Confederation, the UK Fashion and Textiles Association and the Savile Row Bespoke. The London based fashion house Ariella has also been a founder member for the British Fashion Council as well as the Fashion and Design Protection Association.