Found in 1962, the success of his designs paved the road of internationalization and in 1965 the company made its first exports to France, the highest level customers like Galeries Lafayette and Printemps. His speech was understood and well received by the connoisseurs of a country that was at the forefront of fashion and he shared with Sarda craving a continuous renewal and revolution of stereotypes.
The subsequent accession of Spain to the European Community, which helped exports and ended this process, started in 1965 and put the company in the exciting position to be measured in the creative challenge, quality, price and distribution markets to sharing the first global brands.
Their strategies gave very positive results and strengthened the international nature of business and reputation as a designer Andres Sarda Underwear.
Following his creative path, in 1970 the company expanded its product range and started producing swimwear collections. That was the moment chosen by the designer to take on a new challenge: to position their collections at the higher end market. After consolidating the business plan, the target was the luxury sector.
And little by little was transmitting these values to his daughter Nuria, after a long international training in other departments of the company; she was incorporated in 1995 at the design team that was run by his father.
Both have worked to preserve the craft of experience representing the family tradition, while the concern shared by surprise and fall in love with their products to women around the world. For the designer, the arrival of Nuria Sarda design department meant to rekindle the enthusiasm, and encouragement of shared creativity. A swarm of ideas in complete harmony which has increased the challenges and raise the bar of a stake that has no roof: the luxury sector.A catalog of principles that symbolize the witness Andres Sarda deposited in the next generation and that engage with the brand that Nuria’s father created.
|