Andres Sarda, textile engineer from a family with strong roots in the Catalan textile industry, created his own company in Barcelona in 1962, focused on the manufacture of women's lingerie.

As CEO of the new company, Sarda focused its efforts on implementing some ideas in the context of the time, broke with everything set up: From past experiences within the family business was certainty the importance of putting his project on an international level, of his creative personality and his forward-thinking the need arose to break stereotypes and transform the aesthetics of women's underwear.

At that time, the decrepit underwear obeyed almost orthopedic functionality criteria, regardless of aesthetics. The result was an offer unappealing that condemned women to hide their lingerie. Andres Sarda opted for clothing design and imagined that being comfortable and efficient, was also attractive, sophisticated and inviting. His first collection premiered Underwear concept, a concept of success that made women happy and placed in his business in a preferential position in the market, especially in high-end products segment.

If the aesthetic component was the constant encouragement, quality and functionality by the addition came as part of the designer's own DNA, not in vain in his professional career within the family businesses had participated in technical innovations of great significance, as the incorporation of Teflon to the manufacturing process of lace, or the use of nylon in the manufacture of Leavers lace.

In his new business challenge, Sarda was a pioneer in the use of fabrics with LYCRA® elastic fiber which, by its elasticity, revolutionized the design possibilities of intimate apparel, among other technological advances. Since the Renaissance alchemist, Andres Sarda let the imagination and sought the curious enough to discover the most suitable techniques that allowed him to carry out their dreams.