1939
Since 1939, the history of Boggi has been strewn with successes. Today, the Boggi Milano brand is a point of reference for generations of men who dress with classic elegance but not rigid formality.
1964
In 1964, the first single-brand boutique opened in Milan. In a few years, a modern retail chain was born in which it was possible to choose between classic suits and casual wear.
1980-90's
The nineteen eighties and nineties were years of development and growth in Italy and abroad, during which the brand image was more clearly defined. The range became broader; the collections were updated whilst at the same time respecting tradition. Together with professionals who wear suits daily, younger consumers were attracted by formal details. The stylistic research was refined, new shops set-ups were investigated and another great advantage for the Boggi brand was strongly promoted high product quality in perfect relation to its price.
2000
2003 marked a turning point. The new management set itself the goal of becoming the top Italian single-brand men’s clothing chain and achieving a strong presence abroad.
The Future
Boggi Milano has growth in focus. The utterly positive reaction of the new markets entered by the Brand, the strong demand of its products by newly acquired customers, their demonstration of loyalty, has strengthened even further the conviction that there is a wide space of maneuver.
Boggi Stores have been opened in Europe from England to Hungary and Russia, in the Middle East from Lebanon to Iran with UAE in focus and in India including New Delhi T3 Airport.
Hong Kong and Mainland China will be the next step within the end of the current year to be followed soon after by the US.
Expect the Brand to operate in the near future near to you. |