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Marketing & Advertising Strategy

BOGGI Posters:
Outdoor is the main communication tool of the Brand during the current season. Outdoor billboards are intended principally to raise the brand awareness of the brand and also to remind the customer of the BOGGI style. The same images used for outdoor campaigns will be as well featured in In-Store’s shopping windows photographic panels.

Direct Marketing:
Loyal customers receive at home 3 times a year the catalogues of the collections and regularly newsletters informing on special openings, promotions and sponsorships.

LOYALTY PROGRAM: In house loyalty program with personal VIP-Cards.

Sport: The Brand is active in the following sports sponsorships; Golf (GOLF TOUR BOGGI), Football (SS Lazio), Motorcycling (SUPERBIKE NICCOLO' CANEPA DEVILS DUCATI RED), Automotive (DAVID ARDEN MOTORSPORT Fumanelli GP3).