India's intimate apparel market is poised for growth, driven by rising demand for fashionable innerwear. Key trends include a shift from cotton to innovative fabrics like spandex and Lycra, and a...

Forster Rohner AG, renowned for high-quality embroidery, has innovated by integrating LEDs into textiles, creating washable, functional fabrics that retain their textile properties. This breakthrough ...

Luxury brands are increasingly leveraging social media to expand global reach and engage with customers directly. Despite challenges like loss of exclusivity and consumer empowerment prove effective...

Subscription box services offer curated monthly deliveries of products ranging from clothing to beauty items, gaining popularity globally.In the US, companies like Stitch Fix & Darby Smart lead with...

Choosing a brand name for a fashion label is crucial for differentiation and consumer connection. Whether leveraging a designer's name, regional identity, or emotional appeal, the name should...

Dr. Darlie Koshy, a prominent figure in Indian fashion education, emphasizes the shift towards integrating management and business skills into design education. His vision advocates for fostering...

Fashion blogging has revolutionized consumer engagement, offering interactive platforms that influence trends and sales significantly. Bloggers bridge gaps between brands and diverse audiences,...

The Indian innerwear industry faces challenges like a fragmented supply chain and cultural biases favoring men's brands. However, online retail offers potential solutions by providing detailed...

The success of India's 'Make in India' initiative, aimed at boosting manufacturing, hinges on streamlined approval processes, infrastructure improvement, skilled workforce investment, and GST...

Hemang Agrawal, a fashion design graduate, returned to Varanasi to revitalize traditional Indian textiles through Surekha Arts. With a focus on handloom silks, he blends tradition with modernity,...