Beyond the obvious potential benefit of attracting new loyalists, rental confirms a principle of luxury fashion—that its designs are timeless because they do not follow trends and their brands appeal ...

Diwali is here, crackling with hope, fervour and celebrations. Pandemic-harried businesses and consumers are looking for cheer as the year draws to a close. With social distancing and masks part of...

Cosplay generally stands for costume play and is a performance art where the participants who are called ‘cosplayers’ generally wave fashion accessories and costumes in order to represent a specific...

Designing and manufacturing clothing is a multifaceted business. Once you’ve decided on the right business model and niche for your clothing line, you then must think about the garments themselves....

Indian fashion retailers are leveraging technology and redefining strategy to cope with the new normal. Ever since covid-19 has become a reality, most economic sectors around the globe have...

There is no doubt that the global fashion industry faces rising challenges of sustainability. But beyond the macro factors, one of the biggest challenges faced by corporations is grappling with...

Majority of sectors have been hit hard during past few months; none more so than retail and fashion. A recent report by the Sustainable Apparel Coalition stated that foot traffic in retail has...

The festive season is here and time it is to jazz up like never before! It is that time of the year again with diyas, lights and gifts.. Winter's here, and so is the festive season, and with it...

Getting started as a new brand in the fashion industry is no easy feat. The industry has suffered immensely this year as a result of the Covid pandemic, with many brands holding on to their...

Nayantara Singh offers tips to those who aspire to carve out a career in fashion styling. In today's world of social media, uploading pictures on such platforms has become a trend. People upload...