A study was conducted to understand the clothing purchase behaviour of 120 rural families staying in the sub-mountainous area of Hoshiarpur district, Punjab, to understand the factors which...

With streetwear holding such a powerful position with younger buyers, the demand for cheap streetwear brands is rising. There aren’t many other fashion styles that have managed to evolve and stay...

The fast fashion industry has always been associated with large scale pollution and a host of other issues. Finding alternate means to lengthen the lifecycle of clothes by turning towards sustainable ...

Summer is upon us and that means all sorts of new fashion choices for women. During summer, you want something that is comfortable and stylish, allowing you to look good despite the heat. Finding...

As our social climate continuously shifts, so too does the way we dress. Fashion has always been influenced by the conversations circulating the masses, and now is no different. For Gen Z and...

If you didn’t go to fashion school, there’s a lot that you’ll have to learn on your own. One of those things is terminology used in the fashion industry. Learning the correct words for the following...

Discover how to look stylish and rich on a tight budget with expert tips given in this article. Learn to wear well-fitted, high-quality clothes, maintain good grooming, and use tasteful accessories....

When we hear that a person is a lawyer, the imagination usually paints two pictures: 1. TV series: They are all in suits and white shirts. And 2. Legally Blonde: She is modern and talented, but...

Fashion brands are familiar with the exhaustive process it takes to quickly draft designs to match trends, figure out ways to make the products, and ship them to retailers worldwide. Consumers and...

Is there such thing as affordable sustainable clothing? Oh, yes! It’s crazy how many people still believe that high-quality, sustainable clothes can’t be cheap. In the beginning, I also had problems...