It can be daunting to research the top fashion trends for Indian wedding wear if you’ve already decided that 2023 is the year you want to get married. The millennial Indian bride is an independent...

Warmth is the underlying driver of clothing during the winter months. Each year, new styles in jumpers, jackets, coats, trousers and suits are unveiled in the fashion retail stores. Interestingly,...

Ela Bhatt’s life and SEWA are a huge knowledge repository for sustainable fashion and craft brands in India. They provide huge learning opportunities to the big and small players of the Indian...

The fashion industry has been looking ahead, with the creation of styles for next summer and beyond finalised for many months. Here are the key fashion trends that the industry will focus on over the ...

In the era of huge offers and affordable fashion, very few people think about how exactly we get our hands on the latest styles and trends, that too at the lowest prices in nearby stores or on...

There are many brands that are taking initiatives to address the serious underlying issue of unsustainability in their business model in various ways. By understanding the implication of business...

The term Ultraviolet Protection Factor (UPF) refers to the amount of ultraviolet (UV) rays, including UVB and UVA, that may permeate a certain fabric and harm your skin. A UPF 50-rated piece of...

The batik tradition has been handed down in Indonesia from one generation to another, evolving from the traditional hand-drawn to a more modern fashion symbol. With the world leaders and other...

Cotton and linen are most suitable for summers and can provide greater comfort to the wearers. Even though linen is expensive and creases heavily, it is widely used to make apparel due to its comfort ...

Fitting is one of the crucial criteria for women consumers in their apparel buying decision. It is because consumers make their purchase decisions not just based on the garment being fashionable, but ...