The ability to merge the physical and digital worlds has paved the way for brands to explore the Metaverse. It represents the evolution of the online shopping experience and provides a competitive...

3D printing provides the fashion industry with a feasible, efficient and sustainable way to produce clothes that mitigate many flaws of the industry’s intense production line. As 3D printing...

Sub-Saharan African countries have begun to attract textile companies globally and now represent a worthwhile and practical zone for textile and apparel sourcing. While some global fashion giants,...

Designers use technology as a tool to create sustainable products and systems that are energy-efficient, use renewable resources, reduce waste, and are environmentally friendly. Technology can help...

Consumer behaviour can be influenced by social, cultural, ethical, or environmental shifts, and recognising these shifts aids in planning for the future. Processes and products must adapt to evolving ...

Hemp is a versatile crop with numerous uses in several fields. However, due to its association with marijuana, it has been stigmatised and misunderstood for decades, leading to its illegality in many ...

The traditional marketing offered only features and benefits of the products but when customers enjoy the experience of engaging with the product in all three stages of pre-purchase, actual purchase...

In order to assuage customer concerns about cleanliness, thrift stores wash clothing and perform any required repairs to restore the product’s condition. Another reason to patronise thrift stores is...

Total quantity of raw silk production in India has increased from 26,480 mt in 2014 to 34,900 mt in 2022. Maximum raw silk production of 35,820 mt was registered in the year 2020. This is a good sign ...

The fashion industry’s impact on the environment can no longer be ignored. The need for sustainable solutions has become increasingly urgent. While there are challenges associated in adopting a...