Traditional marketing is changing: Customers are more sophisticated and price sensitive. They expect products and services to be delivered faster and more conveniently.

The traditional exhibitor/organizer relationship will not survive the pressures of today"s competitive marketplace. As a result, show organizers need to find new and improved ways...

Silk chemises are quite possibly the most popular of all chemises. Chemises, of course, are the slip-style nighties that all women adore.

MS CRM 3.0 is a comprehensive business-management solution built on the highly scalable and affordable platform of Microsoft technologies. All-new customer relationship management ...

Want to change the way you look? Want some trendy clothes for the season? Never seem to know what to buy and what will look good on you? Hire the services of a fashion stylist.

Denim jeans and Europe seem to be made for each other. The relationship goes back a long time. In fact the very word jeans come from a type of material that was named after sailors from Genoa in...

As we enter 21st century, technical advances are dramatically influencing the world of fibers, fabrics and textiles. Today, technology can provide us with fabrics that imitate and actually improve...

More and more retailers are realizing the benefits of multi-channel retailing. Leveraging brand equity in multiple touchpoints has been proven to drive loyalty and interaction among consumers. With...

You’re launching a new product or service. Is your homework done? Have you studied the market, talked to potential customers and assessed their needs?

Benjamin Franklin aptly said that “to love life is to love time; since time is the stuff that life is made of”. But the Socratic irony of the world is its in competency to understand “time” and its...