When we hear that a person is a lawyer, the imagination usually paints two pictures: 1. TV series: They are all in suits and white shirts. And 2. Legally Blonde: She is modern and talented, but...

Fashion brands are familiar with the exhaustive process it takes to quickly draft designs to match trends, figure out ways to make the products, and ship them to retailers worldwide. Consumers and...

Is there such thing as affordable sustainable clothing? Oh, yes! It’s crazy how many people still believe that high-quality, sustainable clothes can’t be cheap. In the beginning, I also had problems...

Direct to consumer or “DTC” brands have come into prominence in the last few years and experienced double-digit growth ever since. While the DTC brands continue to mushroom, there are a couple of key ...

An easy breezy read, My Journey Through Lala Land – From Salesman to CEO (Notion press) by BD Nathani captures through his experiences the journey of a brand from launch to success – it could be any...

Clothing labels are the most important part of any garment because they provide instructions to the customer on how to take care of their clothing best. The type and placement of a label can impact...

Not a passing trend but a seismic shift in digital economics and likely here to stay, this new shift in the tech world is catching up faster than anything seen in recent times. From celebrities to...

Many brands crowd the fashion market, and more emerge each day. That’s why it’s crucial to establish a quality product that sets your fashion business apart . That can mean choosing your apparel...

Following on the 2020 fashion trends – of online business meetings and WFH, 2021 brings some refreshing changes you’ll love to hear about. If past fashion trends were first gathered from the world’s...

Sustainability and circularity are the two important buzzwords today, only to have gained more traction since pandemic last year. This case study involving Allahabad-based sustainable fashion brand...