Indian wedding fashion industry is diversifying beyond bridal wear, with demands for a wider array of styles and garments. However, recent surveys show sales have dropped, with manufacturers...

Logo-free luxury is a trend characterised by minimalistic, high-quality clothing without logos. It represents thoughtful shopping, sustainability, and a shift towards neutral colours. It extends to...

Emerging sustainable fashion startups showcase creative and thoughtful approaches to environmentally friendly practices and customer engagement. Despite challenges like resource limitations and...

Traditional textiles in India are making a comeback in fashion as consumers seek culturally authentic products. Handmade and rich in history, these textiles face challenges from modernisation....

For over 500 years, Kashmiri artisans have mastered the art of sozni embroidery. Its intricacy ranges from five to 500 stitches per centimetre, making it a highly specialised and delicate hand...

Indian sustainable fashion brands are doing a commendable job in creating sustainable livelihoods for artisans. We have witnessed how brands like Fab India, Ritu Kumar, and Rang Sutra have...

Brutalism is a bold, minimalist, and functional design style. In fashion and technology, it provides a refreshing alternative to industry excesses. By embracing minimalism and utility, designers...

A fashion show is a promotional event where new fashion collections are presented on real models, showcasing garments to potential customers and industry professionals. The collections are worn by...

Fashion and sustainability are often perceived as incompatible. Fashion is known for its fast-paced, changing trends and addictive nature, while sustainability advocates for slower consumption....

Uppada Jamdani sarees feature unique motifs, predominantly floral and geometric shapes arranged diagonally. These motifs draw inspiration from Persian designs and have evolved to incorporate local...