D2C brands in India face rising shipping costs while aiming to satisfy customer expectations. To regulate these costs, brands can consolidate orders, prevent failed deliveries, leverage technology,...

Retail traffic counting systems optimise store operations by tracking customer movement and measuring footfall, conversion rates, and store performance. Utilising hardware and WiFi analytics, they...

COVID-19 accelerated digitalisation, leading to the emergence of the Metaverse. Fashion businesses are engaging younger consumers through virtual fashion and gaming. Luxury brands are selling digital ...

Indian wedding fashion industry is diversifying beyond bridal wear, with demands for a wider array of styles and garments. However, recent surveys show sales have dropped, with manufacturers...

Logo-free luxury is a trend characterised by minimalistic, high-quality clothing without logos. It represents thoughtful shopping, sustainability, and a shift towards neutral colours. It extends to...

Emerging sustainable fashion startups showcase creative and thoughtful approaches to environmentally friendly practices and customer engagement. Despite challenges like resource limitations and...

Traditional textiles in India are making a comeback in fashion as consumers seek culturally authentic products. Handmade and rich in history, these textiles face challenges from modernisation....

For over 500 years, Kashmiri artisans have mastered the art of sozni embroidery. Its intricacy ranges from five to 500 stitches per centimetre, making it a highly specialised and delicate hand...

Indian sustainable fashion brands are doing a commendable job in creating sustainable livelihoods for artisans. We have witnessed how brands like Fab India, Ritu Kumar, and Rang Sutra have...

Brutalism is a bold, minimalist, and functional design style. In fashion and technology, it provides a refreshing alternative to industry excesses. By embracing minimalism and utility, designers...