Timberland on the Issues:
As a value-based company, Timberland is committed to making socially and environmentally responsible choices every day for their business, communities and outdoors.

The below mentioned points are a variety of issues that Timberland truly has a view on:

Protecting the Outdoors:
From shipping their products, to running offices, to lighting stores, there are many things they do that contribute to global warming. Taking steps to reduce their climate impacts and finding ways to encourage their partners to do the same is a tall task but one that they are up to.

Timberland's passion for the outdoors and commitment to climate change stems from long-held values of environmental stewardship. And they're fully aware that by being in the boot making business and producing greenhouse gases, they contribute to the problem. But they also know they can be a part of the solution, by reducing their energy use and investing in renewable energy, and encouraging their partners to do the same.

This commitment to reducing their carbon footprint isn't strictly an altruistic venture. In fact, they think it gives them a pretty strong competitive advantage.

But environmental concerns don't stop with operations. Timberland also wants to make and sell products that give consumers environmentally responsible options.

Timberland's Earthkeepers® line represents authentic, outdoor-capable products that best demonstrate their commitment to environmental responsibility. They're made with eco-conscious materials like Green Rubber™ outsoles (which has 42% recycled rubber), recycled PET linings, leather from silver-rated tanneries, and organic cotton.

Not only are these products better for the environment, but they're also pretty popular with consumers, too. Timberland® Earthkeepers® footwear, apparel and accessories are propelling revenue growth for their brand. In fact, at the end of 2010, the Earthkeepers® collection grew 115% and was more than 10% of their business. In Timberland owned retail globally in 2010, four of the top 20 products sold were Earthkeepers® products, and in the first quarter of 2011 they saw Earthkeepers® footwear grow double-digits across genders, channels, and geographies.

Timberland is excited that consumers are responding. The market response and their continued efforts to pursue financial success along with environmental sustainability is an indication to them that they’re on to something there. Their goals moving forward are bold ones. Driving business while reducing their environmental impacts is a tall order, but one that reflects a position of financial health as well as Timberland’s values.

Service:
Once a modest family business, Timberland has grown into a fairly big company and they owe a lot of their success to the people and places around the world where they set up shop. That's why engaging citizens, employees, and consumers through community service have always been a priority for them.

As a values-driven company, Timberland is always looking for ways to walk the walk as they talk the talk around their Earthkeepers philosophy. Of course, it’s not always easy. When it comes to community service, they often face questions from employees about how to take time out of the office to serve while staying on top of their job duties and growing the business.

At Timberland, they're optimistic that this type of interaction will continue to create different conversations and new partnership opportunities and that's simply good business.