From the very beginning, Roberto Verino showed that it was feasible to combine plainness, elegance, and rationality and then turn them into fashion for consumers.

Values of Roberto Verino include:
- The design: simple, timeless, balanced, functional, elegant.
- The personality: original, natural, authentic.
- Sensuality as a form of insinuation and seduction, not of provocation.
- A passion for life, defined as vitality, commitment, intensity and nonconformity.