Alessandro Benetton, the chairman of Benetton Group, chose to tell his story in a book “AB. A Playlife Story”. The book unfolds with the words of Alessandro Benetton, alongside a series of images, both past and present, including family albums and school diaries. An unprecedented, frank account whose leitmotif is the spirit of self-determination and independent approach of the Chairman of the Benetton Group, as he remains faithful to his values, while looking to the future with an open mind: from his roots in Treviso to his education in the United States, from his successful venture in Formula 1 motor racing to the creation of 21 Investimenti, established as a result of his “passion for the development of the companies”, and his current responsibilities at the helm of Benetton Group.

A fascinating story in which sport (a true passion for fair play and a respect for the rules), a love of contemporary art (which surprises and opens new horizons), family values, and an interest in design and timeless objects, also play a fundamental role. In this book, Alessandro Benetton, the man and entrepreneur, becomes the ambassador of Playlife; a brand inspired by a true story, and interprets a style that embodies a combined notion of authenticity and beauty.