Born in 1935 in Treviso (Italy), Luciano Benetton, together with his siblings Giuliana, Gilberto and Carlo, contributed in 1965 to the launch of the activities of the Benetton Group. Today, the company is present in 120 countries around the world with over 6,500 stores. He is Founder of Benetton Group S.p.A., listed on the stock exchanges of Milan. He is also on the Board of Directors of Edizione Srl, the family-owned financial holding company and was a Senator of the Italian Republic from 1992 to 1994.

From the start, Benetton saw fashion as a global village where young people of every race live. It travels at the world’s speed, overcoming geographical, political and ideological boundaries. Benetton is a responsible Group, receptive to the present time and attentive to the environment, to human dignity and to the transformation of society. It creates value and aims at growth, not as an end in itself, but as a means for contributing to progress.