FALL WINTER 2013 -2014

The pursuit of authenticity and originality also finds a response in the clothing collections: Playlife, with the timeless elegance of its campus atmosphere; Jean's West, Italian denim since 1974, with a strong and surprising character; Killer Loop, urban tech wear that combines fashion and innovation, through continuous research into style and technical details; Anthology of Cotton, a line of homewear for women who desire both practicality and emotion.

The strength of Playlife's research is also expressed in a careful selection of accessories, gadgets and products that are always fresh and inspiring, such as the Tern line of folding bicycles, creative cameras from Lomography, iPhone handsets and Hi-fun USB sticks, in addition to shoes, watches, and travel books.

Products differ season to season, and are meticulously selected on the base of their history as quality brands and their innovative content, with a special focus on recyclable materials.

PLAYLIFE SPRING SUMMER 2013

Playlife proposes collections of "easy to wear" clothing that is authentic and original: Playlife, between the atmosphere of the campus and city sophistication; Playlife Outdoor, the metropolitan version of the big chill; Jean’s West, the "back to the future" of the western frontier; Killer Loop, between extreme sport and urban chic; Anthology of Cotton, feminine homewear and a wide choice of light-hearted sexy accessories.

Playlife is more than a fashion brand, it's a multi-brand that brings together different life-styles and multiple purchasing experiences.