HUGO Spring/Summer 2013 campaign

The HUGO campaign for Spring/summer 2013 focuses on the fusion of cyberspace and reality. Innovative, at times asymmetric, cuts characterize the HUGO typical avant-garde look. Visionary and photo artist Alexei Hay photographs the models Karmen Pedaru and Sean O’Pry who breathe life into the retro-inspired futurism.

BOSS Summer 2013 campaign

Today, New Yprk, tomorrow Tokyo - cosmopolitans find the perfect outfit in the BOSS Menswear Summer 2013 collection. Gabriel Aubry, one of the world’s top male models, presents the elegant looks in an oasis of peace. The perfect place for staging the feminine and modern BOSS womenswear Summer 2013 Collection: The beautiful Hamptons on the East Coast of America. Three international top models, Liu Wen, Edita V. and Toni Garm, embody the new looks in the campaign by photographer Mikael Jansson.

BOSS Orange Spring/Summer 2013 campaign

The BOSS Orange campaign for Spring/Summer 2013 is characterized by vintage and retro. BOSS Orange’s typical retro feeling is noticeable in the campaign photos by Dan Martensen featuring the models Jac Jagaciak and Mathias Lauridsen.

BOSS Green Spring/Summer 2013 campaign

The BOSS Green Spring/Summer 2013 Campaign appears as a composition of dynamic shots of the professional golfer Martin Kaymer. Hunter & Gatti have put Kaymer in the limelight with an aesthetic look. The special arrangement paired with a deliberately blurred green outline, creates maximum dynamics.