The BOSS core brand epitomizes authentic, understated luxury. The men’s collection offers modern, refined business- and eveningwear along with sophisticated casual looks and premium sportswear for after work. The women’s collection of the BOSS core brand stands for feminine styles with a strong focus on fine fabrics and sophisticated details. The rich array of modern business wear, exclusive leisurewear and glamorous evening apparel fuses fashionable silhouettes with excellent design and timeless elegance. Shoes and accessories round out the range offered in the men’s and women’s collection, supplemented by watches, eyewear and fragrances produced under license.

BOSS Green is the active sportswear line from HUGO BOSS that transcends the boundary between modern leisure outfits and performance golf apparel. Linking fashion, lifestyle and function, the collection delivers distinctive, dynamic looks in impactful colors. The BOSS Green Spring/Summer 2013 collection was highlighted through the campaign that featured professional golfer Martin Kaymer.

As the urban casual wear collection from HUGO BOSS, BOSS Orange sends an easy-going message. The laid-back lifestyle fashions appeal to men and women who set stock in individuality and cultivate mobility and spontaneity as parts of their personal mindset. Shoes and accessories join licensed watches, eyewear and fragrances to perfect the uncomplicated, modern look. BOSS Orange’s typical retro feeling is noticeable in the Spring/Summer 2013 collection.

In the HUGO BOSS brand world, HUGO stands for progressive looks and an edgy, urban attitude. The brand combines these qualities with its roots in traditional tailoring, fusing classic sartorial art with fresh shapes and creative details. The women’s and men’s collections consistently set self-confident, stylish accents; shoes, accessories as well as licensed fragrances round out the ranges.