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______________________________________________________Marketing Philosophy

We mainly advertise in high-fashion issues, such as VOGUE, ELLE, InStyle, myself, etc. We focus on roughly 5 campaign images per season. Albeit we also offer fashion, our heart is and always will be leather. So our ads are layed out accordingly.

Furthermore, our most important tool is the image catalogue we issue twice a year (one for every collection). In addition to that, we offer special issues, such as the Heritage Collection Booklet, most recently. This one focuses on a special collection , celebrating the renaissance of some of our first and most beloved models and take the customer back to our roots in the 60s and 70s.

We give our partners worldwide the opportunity to advertise and otherwise raise attention to our brand and products (e.g. posters, flyer, shop parties, etc.). However, all layouts must be strictly within our CI rules and therefore must be approved by the headquarter’s marketing department.