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__________________________________Brand Philosophy Values And Inspirations

Aigner - The other word for leather

For over 40 years, Aigner has been in the elite class of German products. With its three product sectors - Leather, Fashion and Accessories - Aigner is represented today in over 49 countries of the world. A handbag or belt bearing Aigner's famous horseshoe logo identifies its owner as someone who is familiar with lasting style. That's why a product from Aigner always expresses commitment to lasting values: to unique craftsmanship, the highest quality, tradition, and perfection in every detail.

Aigner is a good luck charm. The horseshoe logo, which also happens to be a symbol of good luck, has always been acknowledged as a seal of guaranteed quality. Aigner is sheer style, with constant and timeless validity. The potential of the Aigner Company today is made up of people for whom the word "respectable" is not necessarily negative. It is for the people who don't just say "lifestyle" but actually live style and for people who believe in values that will be just as valid tomorrow. For modern people who love tradition but who live innovation.

The logo was directly inspired from Aigner products: after all, fine handbags, saddles and reins are made exclusively from the finest-quality leather. The work of handbag and saddle makers is closely related, and their know-how is essential in the world of equestrian sport. Natural leather and wild horses have since been a perfect combination. The fact that a horseshoe is also considered to be a good-luck symbol is a positive extra value for Aigner. Under this symbol Aigner has grown to become one of the most important key brands in the leather lifestyle world.