Ermanno Scervino - An Italian History

Ermanno Scervino was born in Milan and had his childhood in Cortina. He first had an encounter with the privileged and international lifestyle in Paris and later had an intellectual and social education in the New York of Andy Warhol. And then followed Ermanno Scervino’s definitive choice of Florence as the place to live and work, imbuing his glamour-rock fashion with that touch of Made in Florence that is the very soul of the brand. A constant meshing of innovation and tradition, craftsmanship and cutting-edge technology, retrieval of forgotten materials and future-looking transformation. After a long period of collaborations with the best names in fashion and Italian couture, Ermanno Scervino launched his own label during the 90s.

The Ermanno Scervino Women’s collection was created in 1999 which made its debut on the runways of Milan in 2003. The Ermanno Scervino Men’s collection was created in 2002, which first hit the runways as guest of honour at Pitti Immagine in 2005. In 2005, the Scervino Street collection was also created that is the youth range of the Ermanno Scervino group. The Ermanno Scervino Junior collection was created in 2004 and this was a range of clothing and accessories designed for kids.

In 2007, the vibrant and dynamic luxury came to life in the atelier-company situated in the hills of Florence, an ultra-modern palazzo where 250 people work, set within a landscape as masterly and mellow as a sixteenth-century painting. Here Ermanno Scervino and his partner Toni have set up a very special structure, almost a centre of excellence gravitating around the style office, with the embroiders, the knitters, the corset-makers, the couture premières, enabling a fluid passage from the world of the atelier to that of industrial production, overseeing the processing down to the tiniest details.

From the trials on the mannequins, through to the first patrons, from the preparation through to the staging of the collections, for women, men or children. Because what Ermanno Scervino and the brand that bears his name demand is nothing short of perfection, to be achieved through the strictest, ongoing control. And as a confirmation that uncompromising quality and creativity can garner success, not only in terms of appreciation and opinion, but also in productive and commercial terms, is the Pambianco report on the top 50 luxury and fashion companies that qualify for listing on the Exchange. Ermanno Scervino ranks highest among the 8 new entries and is placed in 19th position overall.

In 2012 and 2013, the company focused on expanding in presence globally and has established many single brand and multi brand outlets all over Italy, Germany, France, Spain, United Kingdom, Romania Bulgaria, Moscow, St. Petersburg, Kiev, Krasnodar, Tokyo, Korea, Dubai, etc.