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Brand Values, Philosophy and Inspiration

Behind the relentless and prodigious creativity of Ermanno Scervino is a peerless universe of skilled hands, most of them female, an amazing and cohesive craft expertise that is heir to a secular practice, knowledge and aesthetics. A unique human and professional heritage that allows the dream to come true, that transforms the cipher of the creative expression, the basic idea, the genesis of an artistic temperament, into something tangible and real.

In the recent two collections for the Florentine Maison – the woman’s Pre-collection F/W 2013-14 and the men’s F/W Collection –intersect and counterpoise each other on a harmonious keynote, paced out by tonal references, hyper-contemporary suggestions and strong analogies. It is indeed precisely the Florentine lily, with all its proud symbolic impact and its timeless, stylised geometric elegance, that features on some of the items that Ermanno Scervino has conceived, underscoring the significance of this tribute to the infinite artistic riches, the beauty and the potent capacity of inspiration of the Tuscan capital where the Maison has its premises.

Ermanno Scervino never tires of stressing the vital importance to his work of the direct comparison with the perfect landscape of the Tuscan countryside, with the pure, Humanist light that vibrantly sketches the contours of the stunning hills, the painterly horizons and lush fields. Over sixty appearances on the runway in a show had meshes two languages of different styles and lineage albeit in this specific case in the most staggeringly close dialogue.