The first advertising campaigns of Allegri were in partnerships with the world-famous photographers Peter Lindberg, Albert Watson, Ferdinando Scianna and Herb Ritts. The brand image was correlated with a black and white picture of a couple, both for the functional communication needs of the collections for men and women and as a choice of an image of uniqueness of style.

SS 2013 Advertising Campaign - ALLEGRI: THE PROTECTIVE EMBRACE

Allegri's SS 2013 Advertising Campaign is all about embraces, protection and lightness. Since 1971 Allegri has experimented more than 2000 different kind of fabrics, natural and synthetic fibers based on protection from wind and rain without forgetting Allegri values and its history. Like an embrace, Allegri garment is a unique experience that reoccurs every time and reassures as only strong and real faith can do.

Allegri Fall/Winter 2012-2013 Collection - Campaign

Minimalism and elegance are the passwords for the collection signed Allegri. Sporty jackets are real weapons against the cold, in hi-tech fabrics or padded nylon, to combat even the harshest temperatures. Shorter coats are flared, bringing to mind the Seventies, while the longer ones are fitted at the waist by tone-on-tone belts and the focus is on refined and functional fabrics. The lines are clean and the colours solid, with a preference for darker colours, but lighter shades such as ivory, white and beige are not lacking. Colours seen in the collection include black, chocolate, ivory, dove, beige, tobacco, night blue, white. Fabrics used are woolen cloth, cashmere, camel, nylon, duvet. Shapes seen are flared, straight, robe-like, hourglass.